REFERENCE GROUP
1. Mustafa Sheriff defined reference group as “those group to which an individual relates himself as a part or to which he aspires to relate himself psychologically.”
2. H.M. Johnson, “A reference group is based on the psychological association of a person or group to other group.”
3. R.K. Merton, “Man act in social frame of reference provided by which they are member, they may or may not belong to that group but psychologically attached towards that group.”
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